Israel - The Land of Milk and Honey
Benny Movshivitz is our first partnership with a father and son run business… and this one is sweeter than ever!
Why, you may ask…. Because they run a boutique apiary that produces pure, high-quality honey!
We are over the moon excited to be partnering with them to bring all of our subscribers, just in time to start the Jewish New Year, with Israeli Honey.
Their raw honey and deep heritage goes back five decades and has been passed from generation to generation. Benny says that the secret of the sweet taste of their honey is due to the family’s love for it and due to Israel’s rich flower nectar.
Yishay, Benny’s youngest son, started in the bee world at age 17 and worked for many years with sheep and cattle. He brings his love for animals and innovation with him to the apiary and hopes to innovate and grow the company moving forward.
The beehive consists of 500 hives spread throughout the northern Negev, and at the peek of nature blooming hundreds of thousands of working bees fly out to gather nectar to produce the honey.
The honey embodies its sweet taste, local heritage ,family tradition, and great gratitude.
Follow their creativity —> @honeymovsho