The Jewish Day of Love

Tu B'av is a Jewish holiday celebrated as a day of love, similar to Valentine's Day. On this special occasion, gifting a Tu B'av gift box from Hasod can be a thoughtful and delightful way to express your love and appreciation for someone while also spreading your love to the small local businesses of Israel!

In the heart of summer, Israel comes alive with vibrant celebrations during Tu B'av, a festival of love that has deep historical and cultural significance. Falling on the 15th day of the Hebrew month of Av, Tu B'av has evolved from ancient traditions to become a modern-day celebration of love, unity, and relationships. In this blog post, we'll explore the history, customs, and contemporary observance of Tu B'av in Israel.

Tu B'av's roots can be traced back to biblical times when it was an essential agricultural festival. During the Second Temple period, it transformed into a day of matchmaking and celebration for young Jewish singles. On this day, young women dressed in white and danced in vineyards, while men would search for potential partners. Basically the original Jewish Matchmaker!

Today, Tu B'av is celebrated as a day of love, much like Valentine's Day in the States. Israelis, both young and old, mark the occasion with joyous festivities. It is an opportunity for people to express affection, strengthen existing relationships, and even propose! The holiday has become a significant part of Israeli culture, transcending religious boundaries.

In Israel, Tu B'av is celebrated with a range of enjoyable activities and events such as social gatherings, singing and dancing, romantic dates, and even weddings!

Giving flowers and gifts is an integral part of Tu B'av celebrations. Bouquets of red roses and other colorful blooms fill the streets and shops, symbolizing love and affection. Many people also exchange gifts, like a Hasod gift box, or love letters to express their feelings.

Tu B'av has evolved into an inclusive celebration that embraces all types of love and relationships. LGBTQ+ events and activities are common, further emphasizing the festival's message of love and acceptance.

Tu B'av brings a sense of unity and joy to the nation. This day is a reflection of Israel's rich history and culture, connecting the past with the present through traditions that continue to inspire love, compassion, and togetherness. Whether it's the laughter of friends dancing hand in hand or the heartfelt words exchanged between partners, Tu B'av exemplifies the power of love to transcend boundaries and bring people closer together.

Abi Schonberger

Hi!! My name is Abi Schonberger and I’m interning with Hasod this summer as a content intern with a program called Onward. After an amazing thirteen summers spent at overnight camp in the Pocono Mountains of Pennsylvania I decided it was time for me to come back to Israel. I love Israel and needed an excuse to stay for a chunk of time longer than just my ten day Taglit trip! Hasod gave me a greater purpose here than just vacationing and I cant wait to share with you all my eats, thoughts, and adventures as I explore my favorite place, Tel Aviv!

XOXO Abi

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